𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣 𝙙𝙤𝙚𝙨𝙣’𝙩 𝙬𝙖𝙞𝙩 𝙛𝙤𝙧 𝙖𝙣 𝙞𝙣𝙫𝙞𝙩𝙖𝙩𝙞𝙤𝙣. 𝙄𝙩 𝙘𝙧𝙚𝙖𝙩𝙚𝙨 𝙞𝙩𝙨 𝙤𝙬𝙣 𝙨𝙥𝙖𝙘𝙚

https://substack.com/@neerajsabharwal/note/c-54066406

Imagine launching a product into the void.

No customers waiting. Sounds like a nightmare, right?

But here’s a twist: this void is your playground.

This scenario isn’t just a challenge; it’s a blank canvas for innovation.

→ When there’s no defined customer base, you’re not bound by expectations or market norms.

→ You have the unique opportunity to define your market, rather than trying to fit into an existing one. → Think of it as creating demand rather than meeting it. You’re not just selling a product; you’re educating potential users on why they need it. This approach requires a deep understanding of your product’s potential impact and the ability to communicate it effectively. But how do you find these elusive non-customers?

→ Start by identifying unmet needs or problems that your product can solve.

→ Look for gaps in the market where your product fits as a solution. Then, craft a narrative around your product that speaks to these needs, even if your audience doesn’t realize they have them yet.

→ Engage with communities, forums, and social media platforms where your potential users might hang out.

→Offer value through insights, advice, and discussions that relate to your product’s benefits, without making a hard sell. The goal is to build relationships and trust, setting the stage for your product introduction.

→ Leverage content marketing to educate your audience about the problem your product solves. Use case studies, testimonials, and user-generated content to show real-life applications and benefits.

𝙄𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣 𝙙𝙤𝙚𝙨𝙣’𝙩 𝙬𝙖𝙞𝙩 𝙛𝙤𝙧 𝙖𝙣 𝙞𝙣𝙫𝙞𝙩𝙖𝙩𝙞𝙤𝙣. 𝙄𝙩 𝙘𝙧𝙚𝙖𝙩𝙚𝙨 𝙞𝙩𝙨 𝙤𝙬𝙣 𝙨𝙥𝙖𝙘𝙚.