Founder Led Sales
Founder-led sales can be challenging, as it requires expertise and charisma to sell a product or service. Potential customers may be skeptical of the founder’s intentions. However, founder-led sales can also be rewarding, providing valuable feedback and insights to improve the product or service, building strong customer relationships, and leading to repeat business and positive recommendations. It’s a powerful tool for business growth.
FunnelUp is a sales approach that helps businesses achieve their sales goals by breaking down the sales process into smaller steps. It enables founders to identify areas for improvement, ensures that no opportunities are missed, and provides insights into customer behavior. FunnelUp increases efficiency, effectiveness, revenue, and growth.
Reviews:
I’ve been in Enterprise software sales for 25 years now — I have learned through the “school of hard knocks” on what it takes to be successful, not only as an individual contributor (IC) — but as a founding member of an agile startup with a great technology, looking to be one of the 1/5th of seed round software startups that make it to series B stage and beyond. The critical time that “makes or breaks” all startups before hitting series B and beyond in the enterprise software space is the combination of practical and intangible GTM science — when applied correctly will result in a much higher success rate.
After reading “Founder Led Sales” I have to say that the nuggets of GoToMarket information provided here would have saved me and other industry colleagues countless hard lessons before coming to a idea of the “secret formula” for a full-cycle sales strategy in the uber-competitive startup landscape where time is money and money IS time.
After reading this, I learned that Neeraj Sabharwal has been a champion in the trenches in such environments and it shows. As a sales and GTM practitioner in the enterprise software space for just over 25 years now, I can attest to the fact that Neeraj knows what it takes, has proven it in his own career through hard times while coming out on top, and is sharing his legacy of real-world GTM knowledge here.
If you are a founder of a seed-round startup looking for a solid GTM sales plan, or a sales/VP leader looking for a distilled sales/GTM playbook with a framework that is immediately actionable across your team and board members — it is right here.I found this book a great resource for insights into the complexities of founder-led sales and Sales approaches, acknowledging the need for expertise and charisma in selling product or services.
A highlight of the book is the detailing of FunnelUp, by breaking down the sales journey into manageable steps. Neeraj Sabharwal’s expertise shines through offering practical advice and actionable strategies. This is a must read for anyone who love to learn efficient Sales strategies for sustainable growth.
Sales is where rubber meets the road for any enterprise small or large . Founders specially tech ones may miss out on the fact that main goal of their enterprise is to sell their product or service to make profit . This book provides a mental model of a street smart , successful sales executive in a no fluf fashion . Witty and personal writing style makes it a great playbook for founder led sales .
