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Shift from ABC to ‘ABV’ (Always Be Valuing)
Think your sales strategy is cutting-edge?
Think again.
The traditional ‘ABC’ (Always Be Closing) approach to sales has been the go-to strategy for decades.
But in the fast-evolving startup landscape, this might be the very tactic steering your business away from success.
Why?
Because today’s consumers demand more. They seek authenticity, connection, and value — not just a transaction.
By focusing solely on closing, startups risk overlooking the importance of building relationships, understanding customer needs, and creating genuine value.
Consider this: a startup that prioritizes customer education and problem-solving over aggressive selling is more likely to foster loyalty and long-term engagement.
This shift from ABC to ‘ABV’ (Always Be Valuing) could be the game-changer your startup needs.
So, what’s your strategy?
Are you still playing by the old rules, or are you ready to innovate and truly connect with your customers?
Let’s start a conversation about moving beyond closing to truly valuing our customers.
Share your thoughts and experiences below.
